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Followers

Wk3 assignment

Summary of what 5 people/organizations I have decided to follow on Twitter and how following these Tweets will help you to build your brand. Summarize the strengths and weaknesses of using Twitter as a SMM tool.

Jacob Cass
Fashionista.com
VOGUE JAPAN
H&M
Valentino

I have decided to follow these people/organizations. At first, for the reason that I followed Jacob Cass, he is a popular graphic and logo designer and I think that his tweets will help me to apply to my designs when I decide how to choose a color and logo for my brand. In addition, Fashionista.com and VOGUE JAPAN are useful to get information about the latest trends in beauty world including fashion and cosmetics. H&M is fast fashion and Valentino is high brand. By following these different kind of brand, I am thinking that I will be able to understand their different strategies on SSM. Besides, they tell me trends and new ideas.


I think that the strength of using Twitter as a SMM tool is that twitter by nature is public. When people are tweeting, it basically goes to the entire universe. Compared Twitter with Facebook, Facebook is private and people talk about something with only friends. On the other hand, Twitter by nature is open. Therefore, if you are a marketer and anyone wants to find someone with talking about your products or brands, its very easy for you to target and find them because  Twitter has large keywords and hashtags to search. Spreading tweets instantly and sharing them around the globe is also a nature of Twitter and it is a kind of strength as a SMM tool; however there is a only a fine line between strengths and weaknesses. I think that one major of the weakness of utilizing Twitter for business is that tweets that companies post in public can be held directly against the company. Companies are exposed to malevolent and adverse accounts created by persons whose only purpose is to damage the company's reputation and impression. Spammers, scammers, trolls and all other types of malevolent individuals are always nitpicking and they plot to spread harmful information and fake story.

Comments

  1. LaureJanuary 28, 2018 at 2:24 PM

    Hello! Thank you for sharing your opinion! As you, I think that hashtags and keywords are very helping on Twitter because you just have to tap them to know what everybody is saying about it and you can learn a lot of things thanks to that. It can helps you to improve your brand and to spread your image everywhere in the world.

    ReplyDelete
  2. UnknownJanuary 29, 2018 at 9:45 AM

    Hello!

    I totally agree with the ideas you have shared about the differences between Twitter and Facebook and I think like you that with Twitter is very easy to connect directly with our target because it has huge list of keywords and hashtags to search them. It is very important to know how to get to your audience.

    I hope to continue reading and sharing more information with you.

    ReplyDelete
  3. Ana Aranda CastilloJanuary 30, 2018 at 12:22 PM

    Hi!

    Thanks for sharing your insight on the different advantages which Facebook and Twitter offer, your article was quite insightful!

    As for Jacob Cass, I checked out his profile, and am happy to say I am now following him as well! I look for different graphic designers in search for ideas and inspiration when it comes to colors and themes.

    I hope to keep reading more from you!

    ReplyDelete
  4. Tom AssousFebruary 1, 2018 at 10:36 AM

    Hi!

    I Agree with your statement that Tweets goes around the world and that is public. That's a point I did not think of. I think the people/ organizations you are following are a meanifgful source of information if you want to work in the fashion/design industry.

    ReplyDelete

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